AI-Native Product Engineer

Nicolas Gonzalez

10+ years understanding how businesses grow. Now I build the software that makes them run.

I turn real-world business problems into production software, AI systems and automations — from problem definition to deployment.

Montevideo / LATAM / Remote
Available for projects
Track record

Business experience that shapes what I build.

Before writing code, I spent over a decade inside growth, acquisition and revenue operations. That background shapes every product decision I make.

01

10+

years in Growth, Marketing & Operations

02

LATAM & Europe

markets operated

03

1,200+

creator & influencer partnerships activated

04

$50K+

monthly acquisition budgets managed

05

iGaming

affiliate & performance marketing

06

End-to-end

problem to production software

Selected products

Shipped products, not just side projects.

SaaS / Platform Engineering

OperAll

A multi-tenant SaaS platform for managing creator, agency and buyer operations — CRM, KYC, wallets, reputation systems, white-label capabilities and admin tooling. Evidence that I can design and build platform-level architecture, not just single apps.

Multi-tenant architectureCRM & KYC flowsWallets & reputationWhite-label & licensing
Product EngineeringIn development

Compro.uy

A product for the Uruguayan market, currently in active development. Built with the same approach as everything I ship: real problem, production-first, iterate on evidence.

Coming soon
Side projectExperiment

ExtractoFacil

A small, focused tool built to solve one specific problem fast. Not everything needs to be a platform — some things just need to work.

Not public yet
What I build

Business thinking. Product execution. AI-native engineering.

I work across product engineering, AI systems and growth — the combination that lets me take a business problem from idea to running software.

Product Engineering

Full-stack products, internal tools and operational software. From database to UI, built for real users and real workflows.

AI Systems & Automation

LLM integrations, agents, tool-calling workflows, APIs and business automation. AI where it adds value, not where it sounds impressive.

Growth Systems

Acquisition infrastructure, revenue operations, affiliate systems and growth tooling. Built from a decade of doing it by hand first.

Experience

Growth to engineering. A natural evolution.

My technical path didn't start in a CS program. It started from needing better tools to solve real business problems.

2025 — PresentZenticHub

Founder & AI Product Engineer

Building and shipping software products, AI systems and operational tools for businesses and new ventures.

2014 — Present

Growth, Acquisition & Revenue Operations

10+ years across performance marketing, affiliate marketing, influencer operations, and revenue optimization in iGaming, SaaS and digital markets across LATAM and Europe.

About

From Growth operator to product engineer.

For over a decade I worked in Growth, acquisition, affiliate and influencer marketing across LATAM and Europe. That gave me direct exposure to operational problems, revenue challenges, process gaps and scalability bottlenecks.

Over time I stopped being limited to the tools available and started building the ones I needed. Today I design and develop complete products using AI-native workflows — from problem definition and architecture to implementation, deployment and iteration.

My advantage isn't just in building fast. It's in understanding what to build, why to build it, and how to get it to production.

Montevideo, Uruguay

LATAM / Remote

Build fast, ship real, iterate on evidence.

— Nicolas

How I work

AI accelerates implementation. Product judgment remains human.

I use AI-native development workflows to move fast without sacrificing quality. But product decisions, architecture, business logic, UX and validation stay human-owned.

01

Understand

Business problem and user context

02

Design

Architecture and product decisions

03

Build with AI

Rapid implementation using AI workflows

04

Test

Validation against real requirements

05

Ship

Deployment to production

06

Observe

Monitor real-world usage

07

Iterate

Improve based on evidence

Stack

Technologies I use in production.

Product Engineering

TypeScriptReactNext.jsNode.jsPostgreSQLSupabaseDockerVercelCloudflare

AI & LLMs

ClaudeOpenAIGeminiMCPTool callingRAGAgents

AI Development Workflow

Claude CodeCodexAntigravityLovable
Contact

Let's build something that works.

If you need someone who understands business, thinks in products and ships software — let's talk.